Schultz Don E., Tannenbaum Stanley I., & lauterborn Robert F. (1994). The New Marketing Paradigm,Integrated Marketing Communications. NTC Business Books.
Chicago Style (17th ed.) CitationSchultz Don E., Tannenbaum Stanley I., and lauterborn Robert F. The New Marketing Paradigm,Integrated Marketing Communications. USA: NTC Business Books, 1994.
MLA (9th ed.) CitationSchultz Don E., et al. The New Marketing Paradigm,Integrated Marketing Communications. NTC Business Books, 1994.
Warning: These citations may not always be 100% accurate.