APA (7th ed.) Citation

Schultz Don E., Tannenbaum Stanley I., & lauterborn Robert F. (1994). The New Marketing Paradigm,Integrated Marketing Communications. NTC Business Books.

Chicago Style (17th ed.) Citation

Schultz Don E., Tannenbaum Stanley I., and lauterborn Robert F. The New Marketing Paradigm,Integrated Marketing Communications. USA: NTC Business Books, 1994.

MLA (9th ed.) Citation

Schultz Don E., et al. The New Marketing Paradigm,Integrated Marketing Communications. NTC Business Books, 1994.

Warning: These citations may not always be 100% accurate.