Zeithaml Valarie A. & Bitner Mary Jo. (2005). Services Marketing, Integrating Customer Focus Across the Firm (3rd.). Tata Mc Graw Hill Publishing.
Dyfyniad Arddull ChicagoZeithaml Valarie A. and Bitner Mary Jo. Services Marketing, Integrating Customer Focus Across the Firm. 3rd. New Delhi: Tata Mc Graw Hill Publishing, 2005.
Dyfyniad MLAZeithaml Valarie A. and Bitner Mary Jo. Services Marketing, Integrating Customer Focus Across the Firm. 3rd. Tata Mc Graw Hill Publishing, 2005.
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