Cita APA (7a ed.)

Zeithaml Valarie A. & Bitner Mary Jo. (2005). Services Marketing, Integrating Customer Focus Across the Firm (3rd.). Tata Mc Graw Hill Publishing.

Cita Chicago Style (17a ed.)

Zeithaml Valarie A. y Bitner Mary Jo. Services Marketing, Integrating Customer Focus Across the Firm. 3rd. New Delhi: Tata Mc Graw Hill Publishing, 2005.

Cita MLA (9a ed.)

Zeithaml Valarie A. y Bitner Mary Jo. Services Marketing, Integrating Customer Focus Across the Firm. 3rd. Tata Mc Graw Hill Publishing, 2005.