Style de citation APA (7e éd.)

Zeithaml Valarie A. & Bitner Mary Jo. (2005). Services Marketing, Integrating Customer Focus Across the Firm (3rd.). Tata Mc Graw Hill Publishing.

Style de citation Chicago (17e éd.)

Zeithaml Valarie A. et Bitner Mary Jo. Services Marketing, Integrating Customer Focus Across the Firm. 3rd. New Delhi: Tata Mc Graw Hill Publishing, 2005.

Style de citation MLA (9e éd.)

Zeithaml Valarie A. et Bitner Mary Jo. Services Marketing, Integrating Customer Focus Across the Firm. 3rd. Tata Mc Graw Hill Publishing, 2005.