Zeithaml Valarie A. & Bitner Mary Jo. (2005). Services Marketing, Integrating Customer Focus Across the Firm (3rd.). Tata Mc Graw Hill Publishing.
Chicagoスタイル(17版)引用形式Zeithaml Valarie A. , Bitner Mary Jo. Services Marketing, Integrating Customer Focus Across the Firm. 3rd. New Delhi: Tata Mc Graw Hill Publishing, 2005.
MLA(9版)引用形式Zeithaml Valarie A. , Bitner Mary Jo. Services Marketing, Integrating Customer Focus Across the Firm. 3rd. Tata Mc Graw Hill Publishing, 2005.
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