Παραπομπή σε μορφή APA (7η εκδ.)

McMath Robert M. & Forbes Thom. (1998). What WereThey Thinking?,Marketing Lessons I've Learned From Over 80,000 New-Product Innovations Ans Idiocies. Times Boos,Random House Inc.

Παραπομπή σε μορφή Chicago (17η εκδ.)

McMath Robert M. και Forbes Thom. What WereThey Thinking?,Marketing Lessons I've Learned From Over 80,000 New-Product Innovations Ans Idiocies. USA: Times Boos,Random House Inc, 1998.

Παραπομπή σε μορφή MLA (9th εκδ.)

McMath Robert M. και Forbes Thom. What WereThey Thinking?,Marketing Lessons I've Learned From Over 80,000 New-Product Innovations Ans Idiocies. Times Boos,Random House Inc, 1998.