APA aipamena

McMath Robert M. & Forbes Thom. (1998). What WereThey Thinking?,Marketing Lessons I've Learned From Over 80,000 New-Product Innovations Ans Idiocies. Times Boos,Random House Inc.

Chicago Style aipamena

McMath Robert M. and Forbes Thom. What WereThey Thinking?,Marketing Lessons I've Learned From Over 80,000 New-Product Innovations Ans Idiocies. USA: Times Boos,Random House Inc, 1998.

MLA aipamena

McMath Robert M. and Forbes Thom. What WereThey Thinking?,Marketing Lessons I've Learned From Over 80,000 New-Product Innovations Ans Idiocies. Times Boos,Random House Inc, 1998.