McMath Robert M. & Forbes Thom. (1998). What WereThey Thinking?,Marketing Lessons I've Learned From Over 80,000 New-Product Innovations Ans Idiocies. Times Boos,Random House Inc.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रMcMath Robert M. और Forbes Thom. What WereThey Thinking?,Marketing Lessons I've Learned From Over 80,000 New-Product Innovations Ans Idiocies. USA: Times Boos,Random House Inc, 1998.
एमएलए (9वां संस्करण) प्रशस्ति पत्रMcMath Robert M. और Forbes Thom. What WereThey Thinking?,Marketing Lessons I've Learned From Over 80,000 New-Product Innovations Ans Idiocies. Times Boos,Random House Inc, 1998.
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