McMath Robert M. & Forbes Thom. (1998). What WereThey Thinking?,Marketing Lessons I've Learned From Over 80,000 New-Product Innovations Ans Idiocies. Times Boos,Random House Inc.
Chicagoスタイル(17版)引用形式McMath Robert M. , Forbes Thom. What WereThey Thinking?,Marketing Lessons I've Learned From Over 80,000 New-Product Innovations Ans Idiocies. USA: Times Boos,Random House Inc, 1998.
MLA(9版)引用形式McMath Robert M. , Forbes Thom. What WereThey Thinking?,Marketing Lessons I've Learned From Over 80,000 New-Product Innovations Ans Idiocies. Times Boos,Random House Inc, 1998.
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