APA (7. basım) Alıntı

McMath Robert M. & Forbes Thom. (1998). What WereThey Thinking?,Marketing Lessons I've Learned From Over 80,000 New-Product Innovations Ans Idiocies. Times Boos,Random House Inc.

Chicago Style (17. basım) Atıf

McMath Robert M. ve Forbes Thom. What WereThey Thinking?,Marketing Lessons I've Learned From Over 80,000 New-Product Innovations Ans Idiocies. USA: Times Boos,Random House Inc, 1998.

MLA (9th ed.) Atıf

McMath Robert M. ve Forbes Thom. What WereThey Thinking?,Marketing Lessons I've Learned From Over 80,000 New-Product Innovations Ans Idiocies. Times Boos,Random House Inc, 1998.