Cita APA (7th ed.)

Chernev, A. (2019). Strategic marketing management (10th.). Cerebellum Press.

Cita Chicago (17th ed.)

Chernev, Alexander. Strategic Marketing Management. 10th. Chicago: Cerebellum Press, 2019.

Cita MLA (9th ed.)

Chernev, Alexander. Strategic Marketing Management. 10th. Cerebellum Press, 2019.