APA (7th ed.) Citation

Chernev, A. (2019). Strategic marketing management (10th.). Cerebellum Press.

Chicago Style (17th ed.) Citation

Chernev, Alexander. Strategic Marketing Management. 10th. Chicago: Cerebellum Press, 2019.

MLA (9th ed.) Citation

Chernev, Alexander. Strategic Marketing Management. 10th. Cerebellum Press, 2019.