Advertising and promotion : an integrated marketing communications perspective
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Language: | English |
| Published: |
Chennai
McGraw Hill
2022
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| Edition: | 12th |
| Subjects: | |
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MARC
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| 100 | |a Belch, George E. (George Edward), |9 57553 | ||
| 245 | |a Advertising and promotion : an integrated marketing communications perspective | ||
| 250 | |a 12th | ||
| 260 | |b McGraw Hill |c 2022 |a Chennai | ||
| 300 | |a xxxi,712p & E-29p | ||
| 650 | |a Advertising and promotion |9 54416 | ||
| 700 | |a Belch,Michael A. |a Purani, Keyoor |9 57556 | ||
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