Strategic Brand Management

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Bibliographic Details
Main Author:	Keller, Kevin Lane
Other Authors:	Swaminathan, Vanitha; Parameswaran, Ambi M G; Jacob, Isaac C
Format:	Book
Language:	English
Published:	Noida Pearson India Education Services Pvt, Ltd 2023
Edition:	5th
Subjects:	Marketing; Marketing management; Brand management
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