Strategic Brand Management
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Noida
Pearson India Education Services Pvt, Ltd
2023
|
| Edition: | 5th |
| Subjects: | |
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| 100 | |a Keller, Kevin Lane | ||
| 245 | |a Strategic Brand Management | ||
| 250 | |a 5th | ||
| 260 | |a Noida |b Pearson India Education Services Pvt, Ltd |c 2023 | ||
| 300 | |a xxx+642p, 25cm | ||
| 650 | |a Marketing; Marketing management; Brand management |9 57699 | ||
| 700 | |a Swaminathan, Vanitha; Parameswaran, Ambi M G; Jacob, Isaac C |9 57700 | ||
| 999 | |c 419140 |d 419140 | ||
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