Strategic Brand Management
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Strategic Brand Management

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Bibliographic Details
Main Author: Keller, Kevin Lane
Other Authors: Swaminathan, Vanitha; Parameswaran, Ambi M G; Jacob, Isaac C
Format: Book
Language:English
Published: Noida Pearson India Education Services Pvt, Ltd 2023
Edition:5th
Subjects:
Marketing; Marketing management; Brand management
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