Cita APA (7th ed.)

Newell, F. (2008). Why CRM doesn't work. Kogan Page.

Cita Chicago (17th ed.)

Newell, Frederick. Why CRM Doesn't Work. Kogan Page, 2008.

Cita MLA (9th ed.)

Newell, Frederick. Why CRM Doesn't Work. Kogan Page, 2008.

Atenció: Aquestes cites poden no estar 100% correctes.