Cita APA (7a ed.)

Newell, F. (2008). Why CRM doesn't work. Kogan Page.

Cita Chicago Style (17a ed.)

Newell, Frederick. Why CRM Doesn't Work. Kogan Page, 2008.

Cita MLA (9a ed.)

Newell, Frederick. Why CRM Doesn't Work. Kogan Page, 2008.