Cita APA (7a ed.)

Sissors, J. Z., & Baron, R. B. (2017). Advertising Media Planning (7th.). McGraw Hill Education (India) Private Limited.

Cita Chicago Style (17a ed.)

Sissors, Jack Zanville, y Roger B. Baron. Advertising Media Planning. 7th. Chennai: McGraw Hill Education (India) Private Limited, 2017.

Cita MLA (9a ed.)

Sissors, Jack Zanville, y Roger B. Baron. Advertising Media Planning. 7th. McGraw Hill Education (India) Private Limited, 2017.