Cita APA (7th ed.)

Hooley, G. (2022). Marketing Strategy and competitive positioning (4th.). Pearson.

Cita Chicago (17th ed.)

Hooley, Graham. Marketing Strategy and Competitive Positioning. 4th. Noida: Pearson, 2022.

Cita MLA (9th ed.)

Hooley, Graham. Marketing Strategy and Competitive Positioning. 4th. Pearson, 2022.