Hooley, G. (2022). Marketing Strategy and competitive positioning (4th.). Pearson.
Lua i Stíl Chicago (17ú heag.)Hooley, Graham. Marketing Strategy and Competitive Positioning. 4th. Noida: Pearson, 2022.
Lua MLA (9ú heag.)Hooley, Graham. Marketing Strategy and Competitive Positioning. 4th. Pearson, 2022.
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