Marketing management
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
UP
Pearson India
2023
|
| Edition: | 16th ed. |
| Subjects: | |
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| 260 | |a UP |b Pearson India |c 2023 | ||
| 300 | |a xvii, 596p. | ||
| 650 | |a management | ||
| 650 | |a marketing | ||
| 650 | |a case study |9 58954 | ||
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| 700 | |a Keller Kevin Lane | ||
| 700 | |a Chernev Alexander | ||
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