Advertising and promotion : an integrated marketing communications perspective
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
Mc Graw Hill
2022
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| Edition: | 12th |
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|---|---|---|---|
| 020 | |a 9789354600807 | ||
| 100 | |a Belch, George E. and Belch,Michael A. and Purani, Keyoor. |9 58968 | ||
| 245 | |a Advertising and promotion : an integrated marketing communications perspective | ||
| 250 | |a 12th | ||
| 260 | |b Mc Graw Hill |c 2022 | ||
| 999 | |c 420343 |d 420343 | ||
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