Wirtz, J., & Lovelock, C. C. (2023). Services Marketing (3rd.). Pearson.
Chicago Style (17th ed.) CitationWirtz, Jochen, and Christopher; Chatterjee Lovelock. Services Marketing. 3rd. Noida: Pearson, 2023.
MLA (9th ed.) CitationWirtz, Jochen, and Christopher; Chatterjee Lovelock. Services Marketing. 3rd. Pearson, 2023.
Warning: These citations may not always be 100% accurate.