APA (7th ed.) Citation

Wirtz, J., & Lovelock, C. C. (2023). Services Marketing (3rd.). Pearson.

Chicago Style (17th ed.) Citation

Wirtz, Jochen, and Christopher; Chatterjee Lovelock. Services Marketing. 3rd. Noida: Pearson, 2023.

MLA (9th ed.) Citation

Wirtz, Jochen, and Christopher; Chatterjee Lovelock. Services Marketing. 3rd. Pearson, 2023.

Warning: These citations may not always be 100% accurate.