Wirtz, J., & Lovelock, C. C. (2023). Services Marketing (3rd.). Pearson.
Cita Chicago (17th ed.)Wirtz, Jochen, i Christopher; Chatterjee Lovelock. Services Marketing. 3rd. Noida: Pearson, 2023.
Cita MLA (9th ed.)Wirtz, Jochen, i Christopher; Chatterjee Lovelock. Services Marketing. 3rd. Pearson, 2023.
Atenció: Aquestes cites poden no estar 100% correctes.