Cita APA (7a ed.)

Wirtz, J., & Lovelock, C. C. (2023). Services Marketing (3rd.). Pearson.

Cita Chicago Style (17a ed.)

Wirtz, Jochen, y Christopher; Chatterjee Lovelock. Services Marketing. 3rd. Noida: Pearson, 2023.

Cita MLA (9a ed.)

Wirtz, Jochen, y Christopher; Chatterjee Lovelock. Services Marketing. 3rd. Pearson, 2023.