Wirtz, J., & Lovelock, C. C. (2023). Essentials of Services Marketing (3rd.). Pearson.
Chicago Style aipamenaWirtz, Jochen, and Christopher; Chatterjee Lovelock. Essentials of Services Marketing. 3rd. Noida: Pearson, 2023.
MLA aipamenaWirtz, Jochen, and Christopher; Chatterjee Lovelock. Essentials of Services Marketing. 3rd. Pearson, 2023.
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