Luxury strategy : break the rules of marketing to build luxury brands
Saved in:
主要作者: | |
---|---|
格式: | 未知 |
语言: | 英语 |
出版: |
Great Britain
Kogan Page Ltd
2012
|
版: | 2nd ed. |
主题: | |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
MARC
LEADER | 00000 a2200000 4500 | ||
---|---|---|---|
008 | 231207b |||||||| |||| 00| 0 eng d | ||
020 | |a 9780749464912 | ||
082 | |a 658.8 |b KAP | ||
100 | |a Kapferer Jean-Noel |9 36730 | ||
245 | |a Luxury strategy : break the rules of marketing to build luxury brands | ||
250 | |a 2nd ed. | ||
260 | |b Kogan Page Ltd |c 2012 |a Great Britain | ||
300 | |a xi, 395p. | ||
650 | |a Luxuries--Marketing |9 46230 | ||
650 | |a Marketing | ||
650 | |a Product management | ||
650 | |a Luxury goods industry |9 61852 | ||
999 | |c 425657 |d 425657 | ||
952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_KAP |7 0 |9 502114 |a 00004532 |b 00004532 |d 2023-12-07 |e 102 |g 3062.77 |l 0 |o 658.8 KAP |p 052740 |r 2023-12-07 |v 4083.70 |w 2023-12-07 |y RB |