Luxury strategy : break the rules of marketing to build luxury brands
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Luxury strategy : break the rules of marketing to build luxury brands

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Bibliografiske detaljer
Hovedforfatter: Kapferer Jean-Noel
Format: Ukendt
Sprog:engelsk
Udgivet: Great Britain Kogan Page Ltd 2012
Udgivelse:2nd ed.
Fag:
Luxuries > Marketing
Marketing
Product management
Luxury goods industry
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Luxury strategy : break the rules of marketing to build luxury brands

Luxury strategy : break the rules of marketing to build luxury brands af Kapferer, Jean-Noël

Udgivet 2012
Ukendt
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