Luxury strategy : break the rules of marketing to build luxury brands
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Luxury strategy : break the rules of marketing to build luxury brands

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Bibliografske podrobnosti
Glavni avtor: Kapferer Jean-Noel
Format: Neznan
Jezik:angleščina
Izdano: Great Britain Kogan Page Ltd 2012
Izdaja:2nd ed.
Teme:
Luxuries > Marketing
Marketing
Product management
Luxury goods industry
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Luxury strategy : break the rules of marketing to build luxury brands

Luxury strategy : break the rules of marketing to build luxury brands od Kapferer, Jean-Noël

Izdano 2012
Neznan
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