Luxury strategy : break the rules of marketing to build luxury brands

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书目详细资料
主要作者:	Kapferer Jean-Noel
格式:	未知
语言:	英语
出版:	Great Britain Kogan Page Ltd 2012
版:	2nd ed.
主题:	Luxuries > Marketing Marketing Product management Luxury goods industry
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Luxury strategy : break the rules of marketing to build luxury brands

Luxury strategy : break the rules of marketing to build luxury brands 由 Kapferer, Jean-Noël

出版 2012

未知