Ferrell, O. (2023). Marketing Strategy (8th.). Cengage.
Chicago Style (17th ed.) CitationFerrell, O.C. Marketing Strategy. 8th. Cengage, 2023.
MLA (9th ed.) CitationFerrell, O.C. Marketing Strategy. 8th. Cengage, 2023.
Warning: These citations may not always be 100% accurate.