APA (7th ed.) Citation

Ferrell, O. (2023). Marketing Strategy (8th.). Cengage.

Chicago Style (17th ed.) Citation

Ferrell, O.C. Marketing Strategy. 8th. Cengage, 2023.

MLA (9th ed.) Citation

Ferrell, O.C. Marketing Strategy. 8th. Cengage, 2023.

Warning: These citations may not always be 100% accurate.