Kotler, P. (2016). Marketing management (15th.). Pearson.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management. 15th. Noida: Pearson, 2016.
MLA (9th ed.) CitationKotler, Philip. Marketing Management. 15th. Pearson, 2016.
Warning: These citations may not always be 100% accurate.