Cita APA (7th ed.)

Kotler, P. (2016). Marketing management (15th.). Pearson.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management. 15th. Noida: Pearson, 2016.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management. 15th. Pearson, 2016.