Cita APA (7th ed.)

Ferrell, O. (2023). Marketing Strategy (8th.). Cengage.

Cita Chicago (17th ed.)

Ferrell, O.C. Marketing Strategy. 8th. New Delhi: Cengage, 2023.

Cita MLA (9th ed.)

Ferrell, O.C. Marketing Strategy. 8th. Cengage, 2023.