Rajan Saxena. (2016). Marketing Management (5th.). McGraw Hill Education India.
Cita Chicago (17th ed.)Rajan Saxena. Marketing Management. 5th. Chennai: McGraw Hill Education India, 2016.
Cita MLA (9th ed.)Rajan Saxena. Marketing Management. 5th. McGraw Hill Education India, 2016.
Atenció: Aquestes cites poden no estar 100% correctes.