Ferrell, O. C., & Fraedrich, J. F. (2023). Marketing Strategy (8th.). Cengage Learning India Pvt. Ltd.
Chicago Style (17th ed.) CitationFerrell, O C., and John; Ferrell Fraedrich. Marketing Strategy. 8th. Delhi: Cengage Learning India Pvt. Ltd, 2023.
MLA (9th ed.) CitationFerrell, O C., and John; Ferrell Fraedrich. Marketing Strategy. 8th. Cengage Learning India Pvt. Ltd, 2023.
Warning: These citations may not always be 100% accurate.