APA (7th ed.) Citation

Ferrell, O. C., & Fraedrich, J. F. (2023). Marketing Strategy (8th.). Cengage Learning India Pvt. Ltd.

Chicago Style (17th ed.) Citation

Ferrell, O C., and John; Ferrell Fraedrich. Marketing Strategy. 8th. Delhi: Cengage Learning India Pvt. Ltd, 2023.

MLA (9th ed.) Citation

Ferrell, O C., and John; Ferrell Fraedrich. Marketing Strategy. 8th. Cengage Learning India Pvt. Ltd, 2023.