Cita APA (7th ed.)

Ferrell, O. C., & Fraedrich, J. F. (2023). Marketing Strategy (8th.). Cengage Learning India Pvt. Ltd.

Cita Chicago (17th ed.)

Ferrell, O C., i John; Ferrell Fraedrich. Marketing Strategy. 8th. Delhi: Cengage Learning India Pvt. Ltd, 2023.

Cita MLA (9th ed.)

Ferrell, O C., i John; Ferrell Fraedrich. Marketing Strategy. 8th. Cengage Learning India Pvt. Ltd, 2023.