Cita APA (7a ed.)

Ferrell, O. C., & Fraedrich, J. F. (2023). Marketing Strategy (8th.). Cengage Learning India Pvt. Ltd.

Cita Chicago Style (17a ed.)

Ferrell, O C., y John; Ferrell Fraedrich. Marketing Strategy. 8th. Delhi: Cengage Learning India Pvt. Ltd, 2023.

Cita MLA (9a ed.)

Ferrell, O C., y John; Ferrell Fraedrich. Marketing Strategy. 8th. Cengage Learning India Pvt. Ltd, 2023.