Cita APA (7th ed.)

Baran, R. J. &. G. J. (2017). Customer Relationship Management: The Foundation of Contemporary Marketing Strategy. Cengage Learning India Pvt. Ltd.

Cita Chicago (17th ed.)

Baran, Roger J & Galka,Robert J. Customer Relationship Management: The Foundation of Contemporary Marketing Strategy. New Delhi: Cengage Learning India Pvt. Ltd, 2017.

Cita MLA (9th ed.)

Baran, Roger J & Galka,Robert J. Customer Relationship Management: The Foundation of Contemporary Marketing Strategy. Cengage Learning India Pvt. Ltd, 2017.