Luxury Brand Management in Digital and Sustainable Times

Saved in:

Bibliographic Details
Main Author:	Chevalier, Michel
Other Authors:	Mazzalovo, Gerald
Format:	Book
Language:	English
Published:	West Sussex John Wiley & Sons Ltd 2021
Edition:	4th
Subjects:	Brand name products > Management. Luxury goods industry. Luxuries > Marketing. Branding (Marketing)
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000nam a22000007a 4500
008	240819b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020		\|a 9781119706281
082		\|a 658.827 \|b CHE
100		\|a Chevalier, Michel \|9 68243
245		\|a Luxury Brand Management in Digital and Sustainable Times
250		\|a 4th
260		\|a West Sussex \|b John Wiley & Sons Ltd \|c 2021
300		\|a xii+531p, 24cm
650		\|a Brand name products--Management. Luxury goods industry. Luxuries--Marketing. Branding (Marketing) \|9 68244
700		\|a Mazzalovo, Gerald \|9 68245
999		\|c 431387 \|d 431387
952		\|0 0 \|1 0 \|2 ddc \|4 0 \|6 658_827000000000000_CHE \|7 0 \|9 513720 \|a 50008177 \|b 50008177 \|d 2024-08-14 \|e Reader's World \|g 3892.50 \|l 0 \|o 658.827 CHE \|p BC3236 \|r 2024-08-24 \|w 2024-08-19 \|y RB \|z Includes appendix and index