Services Marketing: People, Technology and strategy
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Unknown |
| Language: | English |
| Published: |
New Jersey
World Scientific
2023
|
| Edition: | 9th |
| Subjects: | |
| Tags: |
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MARC
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|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241203154956.0 | ||
| 008 | 241203b |||||||| |||| 00| 0 eng d | ||
| 020 | |a 9781944660598 | ||
| 040 | |c ddC | ||
| 100 | |a Wirtz, Jochen |9 3368 | ||
| 110 | |b Lovelock, Christopher |9 71182 | ||
| 245 | |a Services Marketing: People, Technology and strategy | ||
| 250 | |a 9th | ||
| 260 | |b World Scientific |c 2023 |a New Jersey | ||
| 300 | |a xvii+665p, 28cm | ||
| 610 | |b Marketing,Marketing management,Professions-Marketing |9 71183 | ||
| 942 | |2 ddc |c TB | ||
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