Services Marketing: People, Technology and strategy

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Bibliographic Details
Main Author:	Wirtz, Jochen
Corporate Author:	Lovelock, Christopher
Format:	Unknown
Language:	English
Published:	New Jersey World Scientific 2023
Edition:	9th
Subjects:	Marketing,Marketing management,Professions-Marketing
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NMIMS Bengaluru -

Holdings details from NMIMS Bengaluru -
Call Number:	658.8 WIR
Copy	Available Place a Hold Notes: Includes indexes
Copy	Available Place a Hold Notes: Includes indexes
Copy	Available Place a Hold Notes: Includes indexes
Copy	Available Place a Hold Notes: Includes indexes
Copy	Available Place a Hold Notes: Includes indexes