Ramaswamy, V. S. (2002). MARKETING MANAGEMENT: PLANNING IMPLEMENTATION AND CONTROL (3rd.). MACMILLAN.
Cita Chicago Style (17a ed.)Ramaswamy, V S. MARKETING MANAGEMENT: PLANNING IMPLEMENTATION AND CONTROL. 3rd. New Delhi: MACMILLAN, 2002.
Cita MLA (9a ed.)Ramaswamy, V S. MARKETING MANAGEMENT: PLANNING IMPLEMENTATION AND CONTROL. 3rd. MACMILLAN, 2002.
Precaución: Estas citas no son 100% exactas.