Wirtz, J. Services Marketing: People, Technology, Strategy (9th.). World Scientific.
Chicago Style (17th ed.) CitationWirtz, Jochen. Services Marketing: People, Technology, Strategy. 9th. World Scientific.
MLA (9th ed.) CitationWirtz, Jochen. Services Marketing: People, Technology, Strategy. 9th. World Scientific.
Warning: These citations may not always be 100% accurate.