APA (7th ed.) Citation

Wirtz, J. Services Marketing: People, Technology, Strategy (9th.). World Scientific.

Chicago Style (17th ed.) Citation

Wirtz, Jochen. Services Marketing: People, Technology, Strategy. 9th. World Scientific.

MLA (9th ed.) Citation

Wirtz, Jochen. Services Marketing: People, Technology, Strategy. 9th. World Scientific.

Warning: These citations may not always be 100% accurate.