APA (7th ed.) Citation

Wirtz, J. Services Marketing: People, Technology, Strategy (9th.). World Scientific.

Chicago Style (17th ed.) Citation

Wirtz, Jochen. Services Marketing: People, Technology, Strategy. 9th. World Scientific.

MLA (9th ed.) Citation

Wirtz, Jochen. Services Marketing: People, Technology, Strategy. 9th. World Scientific.

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