Wirtz,Jochen, & Lovelock,Christopher. (2022). Service Marketing: People, Technology & Strategy (9th.). World scientific.
Chicago Style (17th ed.) CitationWirtz,Jochen, and Lovelock,Christopher. Service Marketing: People, Technology & Strategy. 9th. USA: World scientific, 2022.
MLA (9th ed.) CitationWirtz,Jochen, and Lovelock,Christopher. Service Marketing: People, Technology & Strategy. 9th. World scientific, 2022.
Warning: These citations may not always be 100% accurate.