APA (7th ed.) Citation

Wirtz,Jochen, & Lovelock,Christopher. (2022). Service Marketing: People, Technology & Strategy (9th.). World scientific.

Chicago Style (17th ed.) Citation

Wirtz,Jochen, and Lovelock,Christopher. Service Marketing: People, Technology & Strategy. 9th. USA: World scientific, 2022.

MLA (9th ed.) Citation

Wirtz,Jochen, and Lovelock,Christopher. Service Marketing: People, Technology & Strategy. 9th. World scientific, 2022.

Warning: These citations may not always be 100% accurate.