Wirtz,Jochen, & Lovelock,Christopher. (2022). Service Marketing: People, Technology & Strategy (9th.). World scientific.
Citação norma ChicagoWirtz,Jochen, and Lovelock,Christopher. Service Marketing: People, Technology & Strategy. 9th. USA: World scientific, 2022.
Citação norma MLAWirtz,Jochen, and Lovelock,Christopher. Service Marketing: People, Technology & Strategy. 9th. World scientific, 2022.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.