Wirtz,Jochen, & Lovelock,Christopher. (2022). Service Marketing: People, Technology & Strategy (9th.). World scientific.
Chicago Style (17. basım) AtıfWirtz,Jochen, ve Lovelock,Christopher. Service Marketing: People, Technology & Strategy. 9th. USA: World scientific, 2022.
MLA (9th ed.) AtıfWirtz,Jochen, ve Lovelock,Christopher. Service Marketing: People, Technology & Strategy. 9th. World scientific, 2022.
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