Cita APA (7th ed.)

Surmanek,Jim. (1995). Media Planning: A practical guide (3rd.). NTC Business Books.

Cita Chicago (17th ed.)

Surmanek,Jim. Media Planning: A Practical Guide. 3rd. USA: NTC Business Books, 1995.

Cita MLA (9th ed.)

Surmanek,Jim. Media Planning: A Practical Guide. 3rd. NTC Business Books, 1995.